Attending a company health and wellness fair is the perfect way to spread the word about your business or practice. It is crucial to make use of the time you have with the employees. If you are a first-time vendor, or simply looking to improve upon your vending strategies, here are some tips that will ensure you have a successful corporate employee health fair.
- Interaction with attendees is a must
Though it may seem obvious, there are an overwhelming amount of vendors who fail to connect with the attendees. To avoid this, make yourself and your business engaging– wear a smile, move around, encourage people to come chat with you. The more people feel a personal connection with you, the more likely they are to be interested in your business.
- Keep it easy and simple
No one wants to feel like they are wasting their time. Come with a simple, yet informative pitch prepared, and make sign ups for your business or practice easy and effortless. Try offering wellness tips pertaining to your company for employees to feel like they gained useful information from stopping by your table. By doing so, employees are less likely to feel bored or uninterested in what you are offering.
- Offer incentives to spark interest
Capturing the interest of employees can be challenging. However, offering an incentive to visit your table or sign up as a customer or patient is a great way to spark their interest. Have goodie bags prepared, products to sell, or offer special on-site discounts for your services. Employees are more likely to be interested in your busin
ess when they have a one-time only incentive right in front of them.
- Use demos to get attendees involved
Employees are going to be hearing from different businesses and practices all day long. Therefore, having a way for them to get involved can be a great way to boost excitement about your company. Offer a demo relating to your services– a fitness group might show employees a great and simple exercise to perform at their desks. Doing so will catch the eye of those passing by, as well as boost engagement and maximize time you can spend with employees talking about your business.
- Make use of social media
Utilizing social media can be a fun and very effective way to generate buzz about your business. Set up a photo-op, create a hashtag, and offer a reward for employees that post about you on their social media accounts. It’s the perfect way for employees to spread the word about your company.